University School of Management
Kurukshetra University
Semester IV

Book Reference Guide
Subject
                  Book/Material         

MBA-401: Entrepreneurship 

MBA-402: Corporate Social Responsibility and Sustainability   

FM-401: Financial Engineering  

FM-403: Behavioral Finance
Download
FM-404: Portfolio Management

FM-405: Insurance and Risk Management

MM-401: International Marketing
  • International Marketing – John A Shaw
Download
MM-403: Service Marketing
  • Zeithaml, V.A, Services Marketing
  • Lovelock, Christopher, Services Marketing, Pearson Education,
Download- 1
Download- 2
MM-404: Strategic Marketing

MM-405: Rural and Agribusiness Marketing
  • Ramkishen. Y: New Perspectives In Rural and Agricultural Marketing, Jaico 
 Download- 1
Download- 2


Note 1: Most of these books are available in the library
Note 2: These books are for the suggestion purpose only, anyone can refer to other books.
Note 3: Our Team Suggests you follow these books for better understanding of the subjects.