Hand Written Notes
Service
Marketing
Service marketing is one of the leading trends in todays business era if you want to narrow the gap between customer and company this is best subject to study. You will be able to understand the gaps and from that you can identify the reasons and may find out solutions to narrow down these gaps. Along with this service recovery is also one of the major part of the service marketing. In the hand written notes below topics are covered as below:
> Introduction
to Service Marketing
>Characteristics
if service Marketing
> Level of
services
> Types of Services
> RATER
Model
> GAP model
> Service
management Trinity
> Environment
for Service Business
> Service Differentiation
>
Service Recovery
>
Relationship Marketing
>
Customer Profitability Segments
