University School of Management
Kurukshetra University
Semester III
Book Reference Guide
Subject
Book/ Notes
Hand Made
MBA-301: Corporate Strategy
  • Azhar Kazmi: Business Policy and Strategic Management.

MBA-302: Indian Ethos and Business Ethics
  • Mrs. Nidhi Chandorkar  - Indian Ethos in Management- Himalayan Pub. House

FM-301: Quantitative Analysis for Financial Decision Making
  • Basic Econometrics – Damodar Gujarati
Download
FM-303: Derivatives Trading in India
Download
FM-304: Banking and Financial Services 
Download
FM-306: Security Analysis
Download
MM-301: Advertising Management
  • Belch, George E, and Belch, Michael A. : Introduction to Advertising and Promotion,
Download
MM-302: Marketing Research and Analytics 
  • Malhotra, Naresh K, and S Dash, Marketing Research- An Applied Orientation, Pearson. 

MM-304: Consumer Behaviour
  • Schiffman, LG and LL Kanuk, Consumer Behaviour, Pearson Education
Download
MM-306: Digital and Social Media Marketing 
  • Digital Marketing – Seema Gupta

Note 1: Most of these books are available in the library
Note 2: These books are for the suggestion purpose only, anyone can refer to other books.
Note 3: Our Team Suggests you follow these books for better understanding of the subjects.