Service
Marketing
In marketing
service Marketing is one of the subject that will help you to understand the
gap between the provided service and perceived service. Understanding this gap
will help you to identify the key factors and how we can narrow down the gap
between perceived service and service delivered. Apart from these notes
students must have insight about Indian service sector and understanding the
role of increasing service sector in India Important topics that were covered
in class by Dr. Siddhartha B., Professor, University School of Management Kurukshetra
University Kurukshetra are:
> Introduction
to Service Marketing
>Characteristics
if service Marketing
> Level of
services
> Types of Services
> RATER
Model
> GAP model
> Service
management Trinity
> Environment
for Service Business
> Service Differentiation
>
Service Recovery
>
Relationship Marketing
>
Customer Profitability Segments
