Hand Written Notes

Rural and Agribusiness Marketing is one of the subjects that help us in understanding the Rural market. Rural marketing is the process of developing pricing, promoting, distributing, rural specific goods and services leading to exchange between urban and rural markets which satisfy consumer demand and also achieves organizational objectives. The main contents that are covered in written hand notes are:

Ø  Introduction

Ø  Profile of Rural Consumers

Ø  Factors influencing rural customer behavior

Ø  Product life cycle (PLC)

Ø  STP

Ø  Rural product strategies

Ø  Govt. Measures in Improving Agricultural Marketing