Hand Written Notes
As defined by the American Marketing Association (AMA), International marketing is the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
All these marketing activities should somehow be coordinated across the nations and are undertaken in several countries. This subject will broadly cover all the elements required to enter into international marketing with their details.
Topics covered in the syllabus:
- Overview of International Marketing
- Features & Scope of IM
- Difference between Domestics & International Marketing
- EPRG Framework of IM
- Reasons to enter in IM
- Process of IM
- Benefits of IM
- Basics of International Trade
- Trade Barriers
- Types of trade barriers
- Modes of Entry
- International Market Segmentation
- Levels of Segmentation
- Target Market Strategies
- Positioning Strategies
- The framework of the International Marketing Planning Process
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